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Car rental website redesign that fixes the site without losing what already ranks

A car rental website redesign succeeds when the new site keeps every ranking the old one earned, which means the redirect from every old page address to its new equivalent has to be built before launch, not after.

What it costs

  • Plans$127 a month
  • Build fee$697, after launch
  • Live in7 days
  • Revisions5 a month
  • Domain and hostingIncluded

Who this is for

Operators with an existing site that ranks for something, looks dated and converts poorly, who cannot afford to lose the search visibility they already have.

Signs you need it

  • The site was built years ago and nobody has touched it since.
  • You rank for a couple of terms and are terrified of losing them.
  • The design is fine but the structure is one page per idea, not per class.
  • Your phone rings with questions the site should answer.

Why a redesign goes wrong

The most common way a rental company loses search visibility during a redesign is a changed page structure with no redirect plan, so a page that used to rank for "cargo van rental" simply disappears and its ranking disappears with it. We map every existing page to its new address before launch and build the redirects as part of the release, not as an afterthought.

Infographic with Trip the ostrich mascot: What a redesign includes, shown as a cluttered Before page and a clean After page. A redirect map for every page. Vehicle and location pages. A speed fix. One way booking requests. Your review before launch.

What usually needs fixing on an older rental site

A single "our fleet" page instead of one page per vehicle class. No dedicated page for each pickup location. A booking form that only has one location field, making one way requests impossible online. Slow-loading photo galleries built from unoptimised images. A redesign fixes the structure while keeping the URLs that already rank wherever possible.

The build runs alongside your current site

Nothing goes offline while the new site is being built. You review and approve it before we point your domain at it, so there is no window where your rental business has no working website.

What you get

What is included

  • A full crawl of the existing site and a redirect map from every old address to its new equivalent.
  • Content rebuilt into class, location and policy pages rather than copied across.
  • The new site built alongside the old one, so nothing goes dark mid-build.
  • Structured data, internal links and sitemap regenerated for the new structure.
  • A launch day switch, then weekly checks so it does not go stale again.

What is not included

  • A guarantee of specific rankings: no one can honestly offer that.
  • Recovery of rankings lost before we started.
  • Migration of a booking engine we cannot integrate with.

Saying what we do not do is the fastest way to be believed about the rest.

How this work runs

  1. 1

    We inventory what you have

    Every page address, what it targets, and what is worth keeping.

  2. 2

    We map old to new

    One hop, no chains, every address pointed at its closest equivalent.

  3. 3

    We build alongside

    Your current site stays live and untouched until you approve the new one.

  4. 4

    We switch and watch

    Domain points, redirects go live, and we check the crawl afterwards.

Timeline and what the price does not depend on

Live in 7 days on Solo Lot, 10 on Multi Lot and 15 on All Locations, counted from the onboarding call. The monthly fee does not move with how much of this work your site needs. What changes is how much we do in the first weeks, which is our problem rather than your invoice.

  • How many pages the current site has.
  • How much of the existing content is reusable.
  • Whether the old site has a messy URL structure or existing redirect chains.

Operators who asked for exactly this

  • I tested the daily vehicle hire page on my own phone before we approved anything. Everything a visitor needs is up top, and the inquiry button stands out properly. The days of talking customers through the menu are over.

    David DillinghamDuty manager, University town car hireNaperville, IL

    Mobile navigation and page layout for daily vehicle hire

  • We handed over a folder of our real daily vehicle hire replies and let them work from that. Each answer was reviewed by our own staff, so the page sounds like us rather than a copywriter. I now share a link instead of digging through the outbox.

    Dorothy HampsteadAssistant branch manager, One-way hire and rental officeSt. Petersburg, FL

    FAQ research and editorial review for daily vehicle hire

  • The old daily vehicle hire PDF made sense on a printer and nowhere else. Each section has its own link, so answering a question no longer means attaching the whole file. Nothing was taken away from the people who like paper.

    Catherine GoldingHire desk coordinator, Estate and family car rental branchBurlington, VT

    Structured reference pages for daily vehicle hire

Questions about car rental website redesign

Will we lose our current Google rankings?

The goal is to keep them. We map your existing pages to their new addresses and put redirects in place before launch, which is the main defence against a ranking drop during a redesign.

Does our current site go offline during the rebuild?

No. The new site is built separately and only goes live once you have approved it and your domain is pointed at it.

Can you migrate our existing content?

Yes. Send what you have, including current page text and photos, and we rebuild it into the new page structure rather than starting every page from a blank sheet.

How long does a redesign take compared to a new build?

The same launch windows apply, 7, 10 or 15 days depending on tier, since the work is scoped the same way regardless of whether a previous site exists.

How long does our old site stay up?

Until you approve the new one. We build in parallel and only point the domain when you say so, so there is no window where renters find nothing.

What if a page was ranking and has no equivalent?

We keep it, rewritten into the new structure. A page that earns search traffic is an asset, and we do not delete assets to tidy a sitemap.

Do we need to tell Google anything?

The redirects and the regenerated sitemap do that work. If you have a Search Console property, keep it: the new site publishes its sitemap at the same address.

Can you keep our old page titles?

Where they are already working, yes. We do not rewrite metadata that is ranking just to make it match a new style.

See it built for your business

A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.

Book a demo

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