Where they started
The daily vehicle hire pages were organized around a desktop menu with layers of subsections. Mobile visitors scrolled past paragraphs of copy before finding any way to get in touch.
Pages and answers
The short path to daily vehicle hire on mobile
Day to day with daily vehicle hire, the journey from landing page to inquiry now works with a thumb. Staff answering questions on the move have a direct page to point people to.
- Client
- Weekend and vacation car rental
- Region
- Green Bay, Wisconsin
- Team
- 13 staff, one locally managed operation
- Timeline
- 15 working days, from content approval
- Quoted
- Leila Zayed, Front counter lead
The engagement
Before the build
What kept going wrong
For daily vehicle hire, callers kept asking where to find things that were, technically, on the site. The information existed; the path to it did not survive a smaller screen.
What we built
A compact mobile menu now groups an overview, rental conditions and collection instructions and a clearly labeled inquiry button. Sections were reordered so the questions visitors ask first appear first.
Where this lives in a plan
Features used
- Mobile navigation
- Short page sections
- Visible contact action
- Readable text sizing
How the 15 working days ran
15 working days after content approval, including staff review and handover. Four stops, from signed-off wording to the day it went live.
Content approved
The 15 working days count starts here, once the team has signed off the wording the site will use.
The build
Mobile navigation, short page sections, visible contact action and readable text sizing.
Staff review and handover
The team's own staff reviewed the work and took it over, inside the same 15 working days.
Live
Day to day with daily vehicle hire, the journey from landing page to inquiry now works with a thumb. Staff answering questions on the move have a direct page to point people to.
Our daily vehicle hire page finally behaves on the device people actually use. The menu-navigation phone calls have ended.
Questions about this case study
How long did this take for the weekend and vacation car rental?
15 working days after content approval, including staff review and handover. Because the count starts at content approval, the time the team spent agreeing the wording is not inside it, and their own review before launch is.
What exactly was built?
A compact mobile menu now groups an overview, rental conditions and collection instructions and a clearly labeled inquiry button. Sections were reordered so the questions visitors ask first appear first. The pieces it used: mobile navigation, short page sections, visible contact action and readable text sizing.
Is this part of a GetRentalWebsite plan?
The work here maps to pages that open before the tab closes and A page for every vehicle class on the features page, which every plan carries. Plans start at $127 a month, with the $697 build fee invoiced only after launch. How it is shaped for your own operation is agreed on the demo call.
Why is the business not named?
Case studies on this site describe the client by the kind of operation and the city, here a weekend and vacation car rental in Green Bay, Wisconsin, and quote the person we worked with, Leila Zayed, front counter lead. The business name, web address and logo are left out on purpose.
Want the same fix at your rental desk?
A live walk-through of the site you would get, built around how your team already works. Plans from $127 a month, the $697 build fee invoiced only after launch.