Where they started
Nobody had a complete list of where the daily vehicle hire pages were linked from. The redesign was about to find out the hard way.
Migration and upkeep
No dead ends: migrating daily vehicle hire properly
When it comes to daily vehicle hire, previously shared links now arrive at relevant current information rather than a dead end. The scope protects continuity of access; it does not assume search rankings are unaffected.
- Client
- Suburban car and MPV rental
- Region
- Columbia, South Carolina
- Team
- 7 staff, one locally managed operation
- Timeline
- 20 working days, from content approval
- Quoted
- Andrea Meadowlark, Reservations lead
The engagement
Before the build
What kept going wrong
With daily vehicle hire, every old address was a potential dead end for someone following a saved link. Nobody had an inventory, so nobody knew the size of the risk.
What we built
Legacy addresses were inventoried, each mapped to a relevant destination, and the full redirect plan reviewed before launch. The new reference content covers rental conditions and collection instructions under navigation that matches the new structure.
Where this lives in a plan
Features used
- URL inventory
- Redirect map
- Internal link updates
- Missing-page checks
- Launch review
How the 20 working days ran
20 working days after content approval, including staff review and handover. Four stops, from signed-off wording to the day it went live.
Content approved
The 20 working days count starts here, once the team has signed off the wording the site will use.
The build
URL inventory, redirect map, internal link updates, missing-page checks and launch review.
Staff review and handover
The team's own staff reviewed the work and took it over, inside the same 20 working days.
Live
When it comes to daily vehicle hire, previously shared links now arrive at relevant current information rather than a dead end. The scope protects continuity of access; it does not assume search rankings are unaffected.
I cared about the redirect map as much as the redesign. Too many people hold our old daily vehicle hire link for it to be treated as an afterthought.
Questions about this case study
How long did this take for the suburban car and MPV rental?
20 working days after content approval, including staff review and handover. Because the count starts at content approval, the time the team spent agreeing the wording is not inside it, and their own review before launch is.
What exactly was built?
Legacy addresses were inventoried, each mapped to a relevant destination, and the full redirect plan reviewed before launch. The new reference content covers rental conditions and collection instructions under navigation that matches the new structure. The pieces it used: URL inventory, redirect map, internal link updates, missing-page checks and launch review.
Is this part of a GetRentalWebsite plan?
The work here maps to hosting, security and speed, managed and pages that open before the tab closes on the features page, which every plan carries. Plans start at $127 a month, with the $697 build fee invoiced only after launch. How it is shaped for your own operation is agreed on the demo call.
Why is the business not named?
Case studies on this site describe the client by the kind of operation and the city, here a suburban car and MPV rental in Columbia, South Carolina, and quote the person we worked with, Andrea Meadowlark, reservations lead. The business name, web address and logo are left out on purpose.
Want the same fix at your rental desk?
A live walk-through of the site you would get, built around how your team already works. Plans from $127 a month, the $697 build fee invoiced only after launch.