Derek Ashworth
Rental Fleet Web Strategist
Tampa, FL
Rental Fleet Web Strategist
Derek Ashworth
Derek writes about the pages and forms that turn a rental search into a held booking: fleet and location pages, quote flows and the handful of numbers a renter checks before they commit. He has spent his career on the marketing side of independent and multi-lot rental operators, not behind a rental counter, and he writes from that vantage point.
- Published guides
- 4
- Topics covered
- 4
- Words in print
- 15k
- Writes from
- Tampa, FL
What Derek covers
The subjects behind the guides on this site, all of them about the website a car and van rental company runs, never about how to run the rental itself.
Booking and quote form design
Vehicle class and location page structure
Local search for rental operators
Enquiry routing into CRMs
Rental website speed and mobile conversion
Published guides
Every article on GetRentalWebsite written by Derek Ashworth, newest first.
What a Car Rental Booking Form Should Ask, and in What Order
The fields a car rental booking request form actually needs, in the order renters think, plus where the enquiry should land and what to stop asking for.
Read the guideVan and Truck Rental Website Pages a Cargo Renter Looks For
Cargo renters search by job, not by vehicle. Here is what van, box truck and minibus pages must state, from load length to door height, and why it matters.
Read the guideThe Car Rental Website Structure That Turns Searches Into Bookings
A car rental website books more vehicles when it has one page per class and per location. Here is the exact structure and why each part matters.
Read the guideWhy a Slow Fleet Page Loses the Booking, and What to Do About It
A slow fleet page loses renters before they see a vehicle. What Core Web Vitals measure, what makes rental sites slow, and the order to fix it in.
Read the guide
About this byline
Derek Ashworth is an editorial persona writing for GetRentalWebsite. Personas hold no professional licenses and nothing published here is advice for a specific situation. Every figure quoted in a guide is linked to its published source at the foot of that guide. GetRentalWebsite builds and manages websites for car and van rental companies; we are not a car or van rental company, broker or booking marketplace.
Also writing here
The structure in these guides is what we build
A page per vehicle class, a page per lot, and a booking form that routes where you want it. See it on a call.